Why Promotional Items Essential for Startup-Business

Discussion in 'Starting a Business' started by Jane Douglas, May 8, 2019.

  1. Jane Douglas

    Jane Douglas
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    If you are a newcomer or starting your business from the ground, then brand building is most important task for you. Corporate gifts are a cost-effective and affordable way to achieve this goal. Getting a gifts always make a person feel special either that person is your client, employees or your business partner. Gift make your relation healthy and strong, and create a positive image of your brand in the market.
     
  2. fisicx

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    What a load of twaddle.

    Brand building is not essential nor are promotional items.
     
  3. overcast

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    I have never seen the promotional items working out for startups. Startups thrive on bootstrapping not gifting and give away stuff.
     
  4. Jane Douglas

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    I think offering promotional gift items is best option for promoting brand. If a startup businessman offer a simple logo printed pens free to their customer, somewhere he/she will free happy. And when they use this pen in daily life task, it remind the name of company. So, it think promotion corporate gift effectively works and can be used for promotional purpose.
     
  5. fisicx

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    If my start up erecting fences giving clients a pen isn't going to achieve anything.
    If my startup is setting software and applications and all done online there isn't a way to gift a promotional item.

    Startups don't need to promote their brand. What they need is a good business plan not free pens.

    This doesn't mean all promotions items are bad - I'm just saying they are not essential for startups.
     
  6. VITS USA

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    If anybody who is thinking about to open their business they should start learning first because 90% startup fail in 1st year due to lack of learning. Communication skills, market analysis, previous analytic analysis etc.. are the important things which is more important before start any business.

    For marketing and promotions, 360 degree marketing is the best option to target your audience.
     
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  7. overcast

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    Do you think people who bootstrap their startup can afford promoting gifts? Such startups can hardly pay salary to workers. I think you didn't do much of analysis in this but gifting and freebies culture is more of suitable for "multi national brands", not some startups and bootstrapped business.
     
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  8. Phill1235

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    I think at this point of view you are right. For software business it's difficult to find the way to gift a promotional items. But for some business it's effective a little more. People really love something extra for their buying. So, when Apple leaves an offer like "an extra charger free for buying any" -isn't a promotional gift ? Even if you offer a discount to your application users, isn't a promotional gift to your users? Now what I want to mean, a pen as promotional gift at start up doesn't ensure the goal achievement but can be able to draw an extra attention of the clients. Again, in-spite of being able to create a good relation to the clients, the start up may go to the end of the smoke anytime and it's totally depends on your service or brand quality.
     
  9. Brian_Ott

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    I disagree. The Apple example is is a sales promotion that is predicated on actually making a sale. A pen or stress ball, hat, whatever is just swag that people love to get however I have rarely seen it convert to actual sales. I tried it a few time with a brick and mortar business and what I got was people taking the free promotional items and not buying anything. It was expensive and didn't convert well.
     
  10. fisicx

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    I've got a pot of freebie pens on my desk. I've never brought anything from any of them.
     
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  11. linneasandel

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    Yes, the promotional gifts always leave a good impression towards the customers, employees, clients, etc and make feel them special among the people. It is one of the best idea to grab the people's attention towards your brand logo by giving out some custom promotional items to them so that whenever a person will use your branded products then it will remind your brand name. There are so many cost-effective promotional items such as pens, keychains, car air fresheners, dairies, lanyards, etc that can easily use as promotional products for increasing the branding and when a person start a business then it can be the best idea for them to spread their business in all marketing areas.
     
  12. MetroGuy

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    We usually give promotional gifts to our influencers who we request to post on our behalf. Without which a lot of our audiences, we would never have been able to come across
     
  13. fisicx

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    No it doesn't.
     
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  14. linneasandel

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    I think you did not use the promotional products yet that it a reason you are saying it wrong. You always use the low cost of things and waste your time.
     
  15. fisicx

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    If I work for you and you give me a free pen it’s not going make me feel good about the company.

    Giving a customer a free keychain isn’t going to make them excited about the brand.

    Times have moved on and the online world we live in doesn’t work like this anymore.
     
  16. linneasandel

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    No you are wrong, now I am sure that you never use promotional gifts in your life so I think you should use then see the result.
     
  17. fisicx

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    I have used promotional gifts. And over the two years I can’t contribute a single sale to the use of those gifts.

    Let me ask you a question: how many things have you brought because someone gave you a free pen?
     
  18. linneasandel

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    I did not get any promotional gift yet but when someone will give promotional products as a gift then I would love to again on that shop to purchase out the products. Nowadays, everyone loves to get gifts so marketers can easily impress the audience. The promotional method is the best idea and nowadays every marketer is using this method.
     
  19. fisicx

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    You are so very wrong. The online world doesn't need or use promotional gifts. They use email marketing, coupons and offers. Not pens and keyrings.
     
  20. linneasandel

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    Please read my answer in a proper manner I have written about shop not website. If a person is opening a shop or can say small business in the market areas then promotional products will definitely work. This is an offline marketing method to use promotional products and it works offline. I think you do not know-nothings and giving the suggestion as like you know everything.
     
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