Which offline marketing does software company use?

Discussion in 'Traditional Offline Marketing' started by Eleena, Mar 7, 2017.

  1. Eleena

    Eleena
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    Can someone give me some suggestions on what kind of offline marketing should I use for my software company?
     
  2. Rosy Queen

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    Some of the forgotten or traditional offline marketing that can still be effective in business are the use of business cards, brochures, flyers and conducting an event, donating gift certificates and products as prizes and so on.
     
    #2 Rosy Queen, Mar 9, 2017
    Last edited: Mar 9, 2017
  3. rf-harris

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    Television Marketing would obviously be very helpful for any type of business. It may be a bit expensive but it would surely give you great exposure.
     
  4. Smith-K

    Smith-K
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    Billboard advertising is something you can give a go. It's not that costly as compared to TV advertising but it is definitely something that can get your software product in limelight.
     
  5. Mike Levin

    Mike Levin
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    As mentioned before, The best way for software company would be gift cards of flyers. It's always better to give people some kind of discount coupons. You even can print them in a newspaper
     
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  6. Brooke Harper

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    Hey, Eleena! I like that you're looking to expand your marketing reach into the offline scene even when what your selling can be considered as an online product. Offline marketing is a great supplement for online marketing, and vice versa.

    Here are some of the approaches we've tried in the past years:

    1. Networking. Build your network by joining local chapters of associations or organizations where your target audience is likely to be found. Once you've established a connection with these agencies, you can take part in national/international conferences. Nothing beats face-to-face engagements.

    2. Participate in speaking opportunities.

    If you're not afraid of public speaking or have someone reliable to do it for you, speaking opportunities are the perfect venue where you can reach out to a highly interested audience that's ready to hear what you have to say. Think, mass exposure, credibility, and visibility.

    3. Cold calls. When done right, cold calling is one of the most effective and cost efficient offline marketing approaches there is.
     
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  7. Eleena

    Eleena
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    Thank you for the ideas, yes I am aware of some these marketing tricks.
     
  8. Eleena

    Eleena
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    Yes it may be effective but as you have mentioned, it will be expensive for us so not going to do that now!
     
  9. Brooke Harper

    Brooke Harper
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    Btw, I forgot to ask. What kind of software are you trying to market, Eleena?

    We're a SaaS company and we found great success in utilizing the strategies I've mentioned. I think you'll find that the same strategies are both effective and cost-efficient. Joining conferences as a guest speaker also allows your company to connect with your prospects or partners on a more interactive level rather than flyers and brochures.
     
  10. Bizsort

    Bizsort
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    You can go to trade shows, without renting booth, just go and talk to as many people as you can
     
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  11. grawhill

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    f offline marketing, you can use the static or classical call tracking to track all inbound calls coming from your offline marketing activities. Eg: Radio, TV, Billboard, magazine, ads. To do this, simply choose a good call tracking service provider and out of the pool of trackable numbers they’ll provide for you, pick a phone number for each of your offline activities.
     
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  12. ifmcinstitute

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    Software company mainly used television advertising, adwords, radio, magazine ads.
     
  13. dontstopboy

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    The only proven answer here. Software companies especially SAAS ones did a few of these in the beginning before they blew up. You'd be surprised how many software trade shows are there today.
     
  14. Lucy Carter

    Lucy Carter
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    Hello Eleena,
    As you said you are looking for some cheap offline marketing. So, i will suggest you to go with flyers, business cards or distributing giveaways during various software trade shows organized every year. This is the most cheapest method available to market your software company. You can buy any of the trendy and useful promotional product from wholesalers that will cost you much less as compared to TV advertising or radio advertising. Some of the trendy promotional products are Popsocket Phone Holder, Wireless Mouse and Mouse Pad, USB Flash Drives, Webcam Cover etc. These products are useful in increasing brand awareness of a software company.
     

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