Paraphrasing Shakespeare, what's in a domain name? If you do niche marketing, the domain name is an essential part of your SEO strategy because it will help you get better ranked for your keywords. Here are a few guidelines when selecting a domain for a niche website: 1. If possible, do always register a .com domain. If it's not available go for a .org or .net. 2. The main keywords for the niche should be in the domain name. If your niche is "bulldog training" use bulldogtraining.com. If it's not available, try bestbulldogtraining.com, bulldogtrainingsecrets.com, bulldogtrainingtips.com, bulldogtrainingsite.com, bulldogtrainingworld.com, etc. 3. Try to find the shortest domain name possible with your keywords in it. If that's not possible, add the words best, secrets, tips, world. I don't like dashes but if you have to add 2+ words to get a good domain, use dashes to make a shorter domain name. 4. Try to find and register the domain that makes most sense for your niche. 5. Pick a name that is easy to understand. Would listeners be able to understand and spell it if you read it on the radio? If not, rework it. 6. Some useful domain search tools: http://www.bustaname.com/ http://www.psychicwhois.com/ http://www.domainsbot.com/ http://www.eurodns.com/ http://instantdomainsearch.com/ http://www.godaddy.com (Godaddy's domain search/suggestion tool is excellent, but namecheap is best value for money. At namecheap you get privacy protection for free with your first domain registration and renewals for $2.88, while godaddy charges $24.99 for it.) P.S.: The original quote from William Shakespeare (Romeo And Juliet): "What's in a name? That which we call a rose by any other name would smell as sweet."