Assuming SEO is dead SEO is and forever will be one of the most crucial tactics digital marketing agencies should have if they want to profess an online presence. Some agencies assume SEO is dead because they fail to get results for their so-called SEO efforts which are largely concentrated towards increasing the number of links. Ignoring conversion optimization. There was a time in digital marketing when it was okay not to do conversion optimization. But this is 2020. Failure to conduct regular and attentive split trials is a blueprint for the decline. Buy followers While most agencies fall under the pressure to use short term strategies for quick-but-short-lasting results, be that one agency that understands the importance of the long term, principle-based strategies. Expecting huge results rapidly Digital marketing takes time and cannot give overnight success. Though you’ll notice some measurable results in a relatively short time. However, stay practical, clear-sighted, and realistic about the time it takes to achieve goals. Don’t rush. Not investing in UI/UX If you believe SEO is the make or break tactic for your agency to have any sort of web presence, then employing user interface (UI) or user experience (UX) best practices is important for increasing conversions. Not Using A.I. or Any Form of Automation The future for Digital agencies has arrived. If you are not a new agency, chances are you’ve heard about the importance of Artificial intelligence (AI). Google, Bing and so many other sites use AI for programmatic advertising; it’s how they operate. Irrelevant content If you plan to get into the digital marketing field, do it with the right approach and give it your 100%. If you fail to spend time developing relevant and quality content, it’s an expensive mistake. If you’re not attentive and accurate, your content be it writing or video editing could end up worthless to you. Not engaging on social media In this digital world, if your agency still doesn’t have social media presence or engagement, it would probably be considered a shame. Bear in mind that social media marketing is crucial to your digital marketing strategy and helps you in interacting and engaging with your target audience.