What is Neuromarketing?

Discussion in 'Internet Marketing' started by yashveer, Jan 15, 2021.

  1. yashveer

    yashveer
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    By the arrival of 2021, marketing has evolved to become more of science than just an art. Neuromarketing, the new science of marketing is performed using scientific techniques and tools like EEG, fMRI, eye tracking, and face coding to name a few.

    In Neuromarketing, neuroscience is applied to marketing to study how the consumer’s brain works and which areas of the brain have activated that influence their decision to purchase. Further, these neuroscientific methods use various tools and techniques to measure neuronal activities and understand how the brain reacts to extra sensory stimuli.
     
  2. Brazzerz

    Brazzerz
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    Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli.
     
  3. Jacey Tome

    Jacey Tome
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    We can say that this is a new marketing plan.
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