what is landing page optimization?

Discussion in 'Internet Marketing' started by eibs, Feb 26, 2019.

  1. eibs

    eibs
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    i haven't clear about landing page optimization. Suggest some information about landing page optimization and their features
     
  2. Alexgracias

    Alexgracias
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    What is landing page optimization

    Landing page optimization. Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers.

    Why Landing Page Optimization Matters for Your Online Business

    Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages.

    7 Tips and Tricks to Getting Started with Landing Page Optimization

    Landing page optimization identifies potential problems with the landing page’s design or functionality, and uses controlled experiments, or A/B tests, to test out improvements to the page and measure the effect on the page’s conversion rate.

    Looking for ideas of where to start? Follow these landing page best practices and try out these potential test ideas:

    1. Limit the number of actions on the landing page. - Test removing website navigation elements, extra form fields, or any other unnecessary functionality. You’d be surprised how much a simple design with more white space can lead to more conversions.

    2. Clearly articulates the value of what is being offered to the visitor. - Test headline variations and call-to-action text that more closely matches the language your visitors use to describe what they’re looking for. Don’t underestimate the value that a good headline or value proposition can have on your bottom line. Also, consider using long form copy to convince potential customers that your product is truly better than the competitor’s.

    3. Match the expectation and need of the visitor based on their previous interaction (context). - Test using keywords from ads in your landing page copy. Really try to understand where your target market lives online and make your messaging line up with your landing page experience.

    4. Establish credibility and trust for the business. - Test adding other customer logos, partner logos, a customer quote, a customer case study, reviews, or other forms of social proof to the landing page. Sometimes, all it takes is adding a phone number or Verisign badge for potential customers to trust that you are running a legitimate business and they won’t be scammed.

    5. Try different offers to get customer contact information - If customers aren’t readily requesting demos for your product/service, then it’s time to try enticing them with a white paper or free ebook in exchange for their personal information. When the primary CTA is a landing page form that only asks for an email address, potential customers can be more ready to give that up in exchange for some value.

    6. Decrease page load time - As more people use their mobile devices to browse the internet, page load speed begins to play an important role in user experience. The faster you can make your page load, the lower the bounce rate and abandonment issues.

    7. Optimizing for search engines - Landing pages that are designed for search engine optimization (SEO) often look and feel way different than pages designed for paid media. Search engines are more picky about sending organic search traffic to pages that they don’t believe actually provide value for their users. That’s why gated content rarely ranks on Google. You would want to expose your content to search engines via a resource or blog section and capture leads with exit intent software or other offers.
     
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  3. James Duval

    James Duval
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    I hope you are aware of what is landing page in Digital Marketing.
    So, optimizing your landing page is so-called "Landing Page Optimization" which includes Meta Tags optimization, Layout, Design, and of course content. So that it looks user-friendly.
     
  4. Peachy Essay

    Peachy Essay
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    Good points. We are looking for a professional designer who can optimise our landing page. Any suggestion?
     
  5. fisicx

    fisicx
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    Wrong place to start.

    Begin with a marketing strategy. Then a marketing plan. Then create the marketing material. Then look at your landing pages.
     
  6. VITS USA

    VITS USA
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    The optimization of landing page varies in each website because it depends on your project requirement. Here we can suggest you all the important things which is require in landing pages but is it necessary to implement all the things in the website? to understand this thing is also important.
     
  7. ontoptexas

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    Landing pages are basically thin content with some sort of Call to Action (CTA). This drives a visitor that is nearly ready to buy or very close to purchasing. Whether you have a PPC campaign, running ads, etc.. you want to send them to a landing page versus your home page. Optimizing a landing page could be trying A/B testing with different CTA's above the fold, below the fold, phone number on top, email box in the middle versus at the end if its for a opt in type landing page. The colors you use, what picture, what visuals, what color buttons you are using.

    I think what you meant was, how can I optimize my landing pages for better conversions - that's another answer.
     

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