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Discussion in 'Social Media for Business' started by Shwetali, Apr 30, 2019.
Difference between lead generation and engagement. Which campaign is more effective for business?
Depends on what is being marketed and to whom.
What is effective for you may not work for me. The best marketing is a combination of methods.
Engagement is the interaction that results from your social media posts. Engagement can come in many different ways. It came show up in the form of a comment on a post. It can be a share, a like or a response. Responses are the best because its public and spurs other engagement.
Engagement leads to direct response. Direct response leads to sales.
Leads are different for every business. A lead should bring you closer to a sale. Example: leads could be those who sign up for a newsletter or download something from a website.
Without a plan and strategy in place, gathering leads can be extremely difficult. In order to obtain leads you need traffic. To get traffic you need blog posts, an SEO strategy in place, and of course you need to be active on social media.
Campaigning depends on your business, is it products based or services based?
Lead Generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Engagement is all about building relationships with your customers. This strategy engages customers directly. It encourages and invites customers to participate in the evolution of their brand or brand experience.
That’s probably the worst advice I’ve seen posted for a long time.
A lead is a potential customer and when they go to your site you can then create engagement. The best way to do this is to use a lead magnet in exchange for a customer's e-mail address. You can then offer value to the customer through this e-mails which will in turn lead to trust and then sales. A sales funnel is essential for engagement rather than simply a standard website.
Generating leads enables a business to engage with customers better. Lead generation strategies enable prospective customers to ask for information from a company that offers a product or service they might need.
Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand.
Actually, lead generation is the first step towards bringing engagement. Have you ever checked the concept of Sales funnel, it will help you read out the whole concept, right from lead generation to sales accomplishment.
Lead Generation- Lead generation fits in your marketing strategy and it's an easy way to create leads for your business.
Engagement- Engagement is all about constructing customer relationships. This approach directly involves clients.
After Engagement, the lead generation process runs because before looking at the products or services, no one can generate the query.