What is better? Black or white hat

Discussion in 'Search Engine Optimization' started by felipe pinto, Oct 26, 2017.

  1. felipe pinto

    felipe pinto
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    Hi guys, im starting to make SEO to my web page and I need traffic and back links quick, so I wanna know your opinion about black and white hat, which do you prefer and why.
    Thanks!
     
  2. Joseph.Shivell

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    This shouldn't even be a question. Your first mistake is "I need traffic and back links quick". SEO is not, and was never intended to be, a "quick" process. Google wants to make sure that searchers get the best and/or most informative results for their query. For this reason, your website's popularity, authority, and relevance to any inquiry will develop over time. The only people who use black hat techniques are those whose primary motivation is getting what they want, rather than giving visitors what they need. Black hat techniques may give a quick boost to your rsankings, but they could also destroy the reputation you are trying to build.
     
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  3. Smith-K

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    Could not agree anymore!
    Blackhat is more of churn and burn wherein one is looking to achieve faster results and they do not care about the outcome. If they fail then they will always start from scratch. Mostly these people will use automation tools to make the most out of it.
     
  4. Srialto

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    Agree with Joseph, Google provide result which is very relevant to searcher's query. and in white hat seo it is a time taking process to get ranking, and traffic but it is authorized. you mention that you need back links quick then it can be possible by black hat seo but this is not authorized Google will find you soon and it can be harmful for your website.
     
  5. overcast

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    I think it tempts many people to go through the black hat methods. But for long term brand building, it's reasonable to make use of the white hat. And the focus has to be on the branding and the reputation of the website. That seems to be the way for many to make use of the methods. Short term benefits exist for black hat but each to their own when choosing.
     
  6. bangthetable

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    Few years ago, Many SEO people were using black hat technique always. It was also give some good results but only instant result not long time results. But nowadays, black hat is not even giving short time results. Its completely dead. So follow and implement only white hat technique. It would take some solid time. but will give you the long time results.
     
  7. vinsam

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    There are different sites or view point in the search engine optimization. White hat and Black hat are the most common in the SEO, which mean good and evil. so white hat are good one to follow for the SEO and which will give the best results for your SEO activities.
     
  8. martindam

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    I think White Hat site design improvement specialists advance their sites by making a decent quality site. Nearly all that they do is as much for the end clients with respect to the web crawlers, aside from the systems they use to make a website simple for the creepy crawlies to slither.
     
  9. OnlineNutritionist

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    That's the challenge I'm having with hiring off-shore SEO Experts...wondering if they are using appropriate methods to rank my new product site.
     
  10. David Jackson

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    Blackhat is negative SEO and can effect very badly website keywords ranking, and short-term process. Whereas white-hat technique is the best technique for long-term benefits. I suggest white-hat anytime.
     
  11. Rais

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    Sorry dear black hat methods have no place in today's world. They worked before 2012 and not any more. Concentrate on building content and back links from authority sites in a natural way
     
  12. fisicx

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    They do work. If done right black hat is very lucrative. Ranking might only be shortlived but that's all you need to make a lot of money.
     
  13. Joseph.Shivell

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    Absolutely not, No way, not in a million years, or simply "NO". How many ways does it need to be said? Black Hat SEO is NOT a legitimate marketing technique!!! As fisicx pointed out, rankings are short lived, and the only people who use it are those whose only desire is to "make a lot of money". They get the rankings, take as much money as they can, and if the rankings drop, they don't care. They simply create another website and use illegitimate techniques to rank that one, so they can get even more victims. A legitimate business, that is looking for long term, sustainable results, and actually wants to provide a high level of service to their customers, should use the most current SEO techniques to obtain the rankings they deserve, rather than trying to trick the search engines into giving them the rankings they want.
     
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  14. Rais

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    Let me try to put forward the best answer for - what is better whether black hat or white hat. Black hat techniques should neither be practised nor promoted for the reason they could get your website penalised right from the beginning because days are gone when google's algorithm took lot of time to understand the manipulation methods. Search engines are now pretty fast to understand what is happening on web. Such techniques would never take to anywhere because they go against the standards of search engines. It is like getting the post of manager with a fake MBA degree. That isn't the case anymore. If you want to quality the test, then practice techniques that don't breach the parameters of Google or any other search engine and those techniques are called as white hat techniques.
     
    #14 Rais, Dec 16, 2017
    Last edited by a moderator: Dec 16, 2017
  15. Asher ross

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    I am guessing you are talking about churn and burn seo here?

    I have seen a lot of sites use this approach where they try to use blackhat tactics to rank sites on Google page 1 for a short period of time. It doesn't make sense considering it's short term and you need to start from scratch again.
     
  16. martindam

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    White hat because white hat SEO refers to the usage of optimization strategies, techniques
    and tactics that focus on a human audience opposed to search engines and completely follows
    search engine rules and policies.
     
  17. fisicx

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    Which is great if you don't want to make lots of money.
     
  18. Joseph.Shivell

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    I started out in the website marketing industry as a representative for a website marketing/design firm. As the methods changed over the years, our methods changed with them. We always followed what came to be known as "White hat" techniques and many of our clients did indeed make "lots of money".
     
  19. fisicx

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    I was being a little obtuse.

    Mu point was that a number of highly competitive but lucrative areas need to use whatever techniques are available. Some of those techniques are very iffy.
     
  20. Joseph.Shivell

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    There is no "need to use whatever techniques are available". This is a very good example of the old adage "When in doubt, don't." Yes there may be some companies who are doing so well they don't really need high Google rankings, as other marketing methods are bringing in "lots of money". If their rankings fall, it doesn't make any difference, so they do whatever they want. There are millions of other businesses that need rankings to bring in the customers they need. If they decide to use "whatever techniques are available", and their rankings drop(or never get where they need to be), they could wind up not getting the traffic, and could lose the business as well.
     
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