A few tools have been as expansive and effective as video. When it comes to marketing online, video can be a great way to captivate people and can be extremely enticing, especially when done right. One site that has revolutionized the internet is Youtube, and it definitely has brought sweeping changes in the way people perform online activities. Affiliate marketing and internet marketing in general has changed a lot due to Youtube as well. Many affiliate marketers in recent years have used Youtube and have experienced astounded success. Unfortunately, marketers who haven’t taken advantage of the versatility and expansive nature of Youtube are those who may think making videos is a complex science. In fact, making videos is an easy process. In addition to the countless amounts of people and audience you can attract using video marketing it can also pave the way to massive fame and add lots of profit and leads. Using creativity to integrate Youtube videos into other forms of communication can add extra value to your list and/or audience. Simple creative tactics can increase the effectiveness of using video. 1.) Adding a Twist- On a newsletter it can be exciting for your audience and subscribers if you add a video and make something different from the usual articles you may have created. Thus, linking a newsletter to a “How to Video” could possibly lead to better clickthroughs. 2.) Video To Blog- People who already like your blog will possibly tune in more since now video is an added value. This may also lead to existing clients, and casual visitors to spend more time on the blog by learning through the video. The conclusion to this technique is that the more people will spend on the blog the higher chance for converting them into customers. 3.) PPC Ads to Video- Linking PPC ads to a Youtube video directly will be an extremely effective marketing strategy. The fact is that everyone likes free content that can help them learn something new or something exciting, or is just interesting and educative. So linking PPC ads to video marketing is great in sharing a product or service benefits. 4.) Video to Chat Rooms- Linking videos to Chat Rooms, forums, or any online message boards can let visitors not only to read the message, but to also see and hear the message as well. Ultimately, video marketing is effective because it captures multiple senses in people, and thus it creates an urge in them. When someone sees a live video they tend to trust it more since it creates an image in their mind, and since humans are visual and think in mostly pictures this is a great tactic. Video creates trust, and next time when people need information they will already trust you and will want to contact you directly. In addition, the power of Youtube can be the leverage needed in catapulting a marketing business into massive success by getting a product, business, or service out to hundreds of millions of people.