Websites A website is a must-have marketing tool for businesses functioning in today's society. Many customers will look for a place of business online before venturing out into the real world. Think of it as your Yellow Pages ad for the new millennium. Your website should include a section about your business, contact information and your hours of operation. This invaluable marketing tool will reach many people who may not have known of your business otherwise. Facebook Having a way to connect with one another is a prominent theme in this technological society. Facebook allows friends, families and businesses to connect with one another. Create a Facebook page to connect with your community of customers. You can communicate news about your business, offer coupons to your customers, and create a connection with new patrons. This is a free way for you to advertise and connect with your customer base. Blogging Blogging is another way to get the community involved in what is going on at your place of business. You, or your hired writer, can blog to inform your customers about factory news. Alternatively, you can use your blog to inform your readers about what you sell. For example, if you run a sporting goods store, your blog can contain different articles relating to sports topics (for example, exercise tips and equipment reviews). SEO Marketing SEO, or Search Engine Optimization, is an invaluable tool for business owners who venture into the online world. Search Engine Optimization is a craft that focuses on getting your company website, Facebook page and blog at the top of the Google page rank. The closer to the top your website is, the higher probability you have of your customers seeing your page. To effectively include SEO, you should hire a professional SEO specialist.