Can I get some tips and guidelines on SEO? Firstly, selecting keywords accurately is one of the most crucial aspects of SEO. In case you do not wish to experience too much competition, this factor will help you with the same. For instance, if the keyword revolves around loan, then you can select bank loan, equity loan, student loan, home loan etc. search engines give prime importance to order of keyword as well. The search engine considers loan equity and equity loan as different keywords. Secondly, you need to make sure that at least one of the primary keywords is used in the domain or the sub domain name of the site. If needed, you can make use of hyphens (-) in order to separate multiple keywords such as SEO-service, SEO-guidelines and free-SEO. Each of them contains two keywords. Thirdly, the best SEO practice is to get the second or third keywords in the directory name and filename. In SEO, you also have to keep your webpage free from any syntax error, declare document type in the start and validate the HTML and CSS. This is essential as search engines don’t like pages with too many errors. Apart from that, you need to give short 3-9 words (60-80 characters) title to your page with the mention of your primary keyword. As this keyword will be displayed on the search engine results, you need to choose it wisely. Besides, you should try to include the most important keyword phrases in heading tags on your page. However, you need to make sure that the selected phrase is not exactly the same as the one in the title. It is advisable to use (H1, H2, H3) tag for denoting anything important. In order to minimize the size of the heading, it is wise to utilize CSS. Next thing to keep in mind is to specify Meta keywords in the heading of the document. However, it is necessary to limit it to 15 to 20 words. Even though not all the search engines (apart from Yahoo) give significance to this factor, there is no harm doing it. Next is writing the Meta Description tag that comprises of keywords. It should be attractively articulated as it will appear on the result pages of the search engine. Give importance to text instead of images or Java scripts during navigation menu. Moreover, you should incorporate the most essential keywords on the hyperlinked text that directly leads to or pursues the hyperlink. The other important factor is to avoid the use of same keywords over and over again in the content. You should try to make use of the synonyms in some of the places.