Global B2B buy sell marketplace: bytrade.com Target the Right Audience Successful e-commerce entails defining a target audience and then designing your website so that it attracts members of that audience. If you want to sell backpacks to college students, for instance, use vibrant colors with a flashy design to evoke a sense of youth and adventure. Present an Innovative Website An innovative website combines a flashy and interesting appearance with an effective user interface that allows visitors to submit information with convenience. A lack in either appearance or interface can hurt your business. Consider, for instance, a site that looks beautiful but offers no substance. On the other hand, imagine a site that is full of dialog boxes but lacking in flair. Neither scenario is likely to generate business. Develop an Online Advertising Campaign To build online traffic, develop a successful marketing campaign using search engine optimized articles, pay-per-click advertising or social networking. Ideally, you want to take advantage of every advertising method available to you. Provide Secure Shopping Making certain your clients know that your website is safe and secure is essential, especially nowadays when identity theft and fraud run rampant. This entails more than just posting an on-site sign claiming that the site is safe. You have to invest in a quality Web-hosting provider that offers the best encryption algorithms. Incorporate Social Networking If you add social networking functionality to your site, then users can share their favorite products or "wish lists" on Facebook or Twitter. This helps you acquire additional customers, as well as a higher page rank for your site. Google appreciates sites that draw traffic from a wide spectrum of sources. Present Broad Payment Options A site that only accepts checks won't likely perform well. Ideally, you want to offer as many payment options as possible, including checks, debit cards, credit cards and PayPal. Invest in Quality Customer Service Problems sometime occur within any business. An order doesn't arrive on time. The customer accidentally enters incorrect address information. No matter the circumstances, you need to be ready to provide calm e-mail customer support by email or online. A timely response goes a long way towards pacifying an irate client.