I read a very interesting article in last weekend's Sunday Times. The article discussed how some businesses use stealth marketing to help spread the word about their products and services. The word "stealth" is used, because the people being marketed to, don't actually know that a company is paying someone to publicise their business. An example they quoted was how Sony Ericsson recruited actors who posed as tourists. They asked passers by to take their picture and handed them their Sony Ericsson phone, to take the picture. The passers by didn't know that the "tourist" was in fact an actor who was being paid to promote a product. Another scenario they discussed was book publishers who paid two actors to act as strangers on a train. They would both be reading the same book and start talking loudly to each other about how good the book was. Once the train came to a stop they would move to the next carriage and repeat the performance. So what are your feelings on this, is it good business or manipulative marketing?