SEO vs PPC

Discussion in 'Growing and Managing a Business' started by RKipling, Feb 13, 2020.

  1. RKipling

    RKipling
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    I was hoping for some advice, I'm weighing up the option between paying an agency to do SEO for me or just do Google Adwords to grow my business.

    I have run campaigns before on Google adwords where I've spend close to £300 a month and I've got sales from it (although I haven't really done conversion analysis to see how much business I got out of it). I tend to get a bit annoyed with the cost of Adwords and shut it down because the bills can go out of hand a bit.

    I like the idea of getting SEO done, but it seems like a lot more expensive. An agency based here in the UK who specialises in whitehat quoted me £1000 a month for SEO for a 12 month contract. He promised page 1 listing for all my keywords after 12 months.

    I am already on page 1 for a lot of keywords, at the bottom somwhere and it gets me hardly any visitors. So the page 1 guarantee is meaningless.

    I was thinking, for the £12,000 budget for SEO. If I just spend that all on Google Adwords. I'd get much more traffic and business than the SEO.

    I am beginning to wonder whether SEO is a waste of time and money, and more expensive than Google Adwords.
     
  2. fisicx

    fisicx
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    That was your first mistake. If you do the analysis and really focus your keywords > Advert > landing page you can get high conversions.
    He is lying

    Do this course. It will open your eyes: https://www.freshbananas.co.uk/
     
  3. VITS USA

    VITS USA
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    After this experience you can decide which service is good for you. Another thing is no body can promise you to provide 1st rank within 6 month or in 1 year, because Google algorithms timely change.
     
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  4. RKipling

    RKipling
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    I think you misread my comment, he didn't promise 1st position, he promised 1st page i.e. top10.

    Since we're averaging 9/10 anyway it would be a walk in the park to get them to rank on page 1 for all 50 longtails.

    PPC seems to be a cost of sale that my busines brain wants to reduce as much as possible. SEO is more of an investment.
     
  5. RKipling

    RKipling
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    I will look into the fresh bananas website, the challenge for me was that it is quite difficult to track sales. It's a consulting service, I get the lead and then there's a lot of backwards and forwards. Some clients enquire about services and then come through 3-4 months later to go ahead. So it's quite difficult to attribute sales to the initial event that led them onto the website.
     
  6. TMike

    TMike
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    HI ! I have created my website which one i have hosted in one of free hosting providers. but for last few days it showing
    500 Internal Server Error.

    please some one guide me how can i solve the issue
     
    #6 TMike, Apr 6, 2020
    Last edited by a moderator: Apr 6, 2020
  7. fisicx

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    Restore a backup and then find a proper host.

    A 500 error means there is a problem with the server. If the host can't fix it and you don't have a backup your site is lost forever.
     
  8. Amit Aggarwal

    Amit Aggarwal
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    SEO is definitely not a waste of money, as long as you know how it works for your business. Additionally, you have to consider it as part of a marketing strategy and not as a marketing strategy yourself. For example, using it with email marketing and pay per click allows you to see better results. It is important your site has SEO fundementals before doing PPC; such as web-speed, mobile friendly and many other factors important to your landing page before spending on ads.
     
  9. stevesmithag

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    As now you have spent more on PPC and has given you results, see if you can promote with PPC more depending on your budget, As you have contacted with one agency, now try some the others also may be they may quote you less.but make sure to know whether the agency will be able to meet the targets you are expecting. What's good with SEO is the traffic you get here is consistent at least by 70-80%
     
  10. JustinC

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    Have you blogged for your business? That will increase brand awareness.
    I would advise you spend money on PPC and side by side write 2 blogs each week.
    That will increase your exposure. And would help you with your ad campaigns.
     
  11. fisicx

    fisicx
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    Blogging this way achieves very little. Brand awareness is highly overrated for a small business.
     
  12. SubbuPD

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    True. None can/should promise. However it is possible to 1st page
     
  13. Miracle Digital HK

    Miracle Digital HK
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    SEO is a long term investment, and it would take a while to see the result. I personally believe you should utilize both tools for different situations.
     
  14. fisicx

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    Depends on what you are targeting. You can get ranked very quickly if you know what you are doing.
     

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