PBN or Guest Posts?

Discussion in 'Search Engine Optimization' started by rf-harris, May 10, 2016.

  1. rf-harris

    rf-harris
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    In these days many of the older link building techniques are not providing the results which they use to produce few years back so people have moved on to some new techniques like guest posting and making private blog network (PBN). Which of these techniques are providing better results at the moment?
     
  2. Joseph.Shivell

    Joseph.Shivell
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    Neither. Actually PBNs are a violation of Google's Webmaster Guidelines, so those should be avoided. So called "SEO Hosting" claims to have ways of hiding what you are doing, but if it's a legitimate technique, why do you have to hide it? Guest posting has also fallen out of favor, but it can be used to share your knowledge with potential visitors, if the blog you are a guest on is a high quality, popular, high traffic blog.
     
  3. Jennifer Martin

    Jennifer Martin
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    Guest posting is better as compared to PBN, but only if you are posting on the reputed blog. Make sure you are sharing the informative post and not only to get backlink. This technique was also considered as a Black Hat technique because people started posting blogs on any website even though it is not related to their niche.

    So if you want to be benefited from this technique, submit content in the niche blog.
     
  4. zotowatson

    zotowatson
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    Guest post is better then PBN, Posting content to high authority website is a great idea but make sure your content is unique and informative.
     
  5. ruksar sheikh

    ruksar sheikh
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    PBN is banned by google guidelines and is definitely not recommended.

    Guest posts can be preferable but they should be on related topics to the website which is posting the same.
     
  6. martindam

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    Guest posts is better because you write an article for a website and get a link to your website/blog in return.
    You may also link to your social media profiles.
     
  7. fisicx

    fisicx
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    You need to update your sources, neither of these methods are effective.
     
  8. Jason Montgomery

    Jason Montgomery
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    It really depends. A lot of people will say Guest posting is better but if you are in this industry for quite a while, you'll see that there are way more people building PBNs than Guest posting. IMO, both can be effective if done with so much care.
     
  9. Joseph.Shivell

    Joseph.Shivell
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    As I mentioned in an earlier post, PBNs are a violation of Google's Webmaster Guidelines, so it doesn't matter how much care you do it with, it's wrong! Guest posting, like any other technique, should not be done primarily as a link building technique, but as a way to share your knowledge and expertise, and to increase your authority. Link building is a secondary benefit.
     
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  10. kimmy lacey

    kimmy lacey
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    PBN posting is very much important but what does the new SEO worker do ? they have no sites to do it for there client
     
  11. Ankit dyeonia

    Ankit dyeonia
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    If the PBN link quality is high then it can be better than Guest Blog. Guest Blogging websites usually have higher authority than a PBN website. Guest blogging websites are also more informative than a PBN. PBN is usually made for backlining purpose only where as Guest Blog may or may not serve the purpose depending on the admin of guest blogging website. If you have a high authority PBN and Guest Blog link, it is beneficial. Avoid getting too many PBN and Guest blog links as they can hurt or penalise your website by Google.
     
  12. AmelieWilson

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    Guest posting is much better. PBN is black hat and the site are very broad categorised so Guest posting is a quality backlinking technique.
     
  13. fisicx

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    Mostly it's not. Google warned about using guest blog posting for SEO back in 2014.
     
  14. VITS USA

    VITS USA
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    In this time you should focus on your website content, Meta tags etc.…because these changes are happening from last 15 days but Google did not announced about any update by them.

    Search engine land had also published blog on same issue last week with analytical data.
     
  15. camW00dS

    camW00dS
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    Guest posts
     
  16. fisicx

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    Guest posts what?

    I'm assuming you suggest they are a good thing. If that is the case 99.9% of all guest posts are either useless or will damage your ranking.
     
  17. ontoptexas

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    People who own 10 websites running different themes, different who is records, and hosted on different IPs are considered quality PBNs. Check backlink metrics, DA/PA/TF and then organic traffic for either guest posts or a pbn.

    Most of you will never know if its a PBN or not, if the site is running adsense, view source and find ID- you can use qualifiers in google to see if the owner has a ton of sites. Or there are tools to reverse lookup the owners who is record for multiple sites. Not all PBNs are bad, guest posting is still alive and killing it. However, find ones that allow you to put an author bio and make sure they arent mentioning paid posts all over their sites. Check and read Medic update and EAT for more on what google is looking for in 2019.
     

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