Optimize Directory listings

Discussion in 'Internet Marketing' started by Chris_Tax, Oct 7, 2019.

  1. Chris_Tax

    Chris_Tax
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    How do I Optimize my local directories. Please keep it simple
     
  2. fisicx

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    Not really sure what you are asking Chris.

    Each directory will be different. You would write a business description to suit the directory and target visitor. Optimisation would be to make sure the listing was suitable, accurate and lead generating.
     
  3. Chris_Tax

    Chris_Tax
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    I am making sure that my directories contain my SEO key words on a search.
     
  4. fisicx

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    Pretty much pointless. Google ignores most directories. The links you create are self-generated and have virtually no value.
     
  5. alonelywriter

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    Stop Misguiding People
     
  6. fisicx

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    How am I doing this?

    https://support.google.com/webmasters/answer/66356?hl=en
    A self generated link will never have a lot of value. Directories can be great for traffic but not for SEO.

    The only caveat would be a moderated directory of specialist products or services. They key word here is 'moderated'.
     
  7. alonelywriter

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    Do you even know what a low quality directory or low quality bookmarking site is?
    Google never said that every self generated link has no value You are just interpreting yourself that every self generating link is useless. But it is not like this.
     
  8. fisicx

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    Most self generated links are useless. Google has been telling people this for years.

    Most local directories are low quality. They aren't moderated, they are often out of date and contain misleading listings. I agree there are some that are useful but most aren't. They certainly have almost zero SEO value. Google is getting much better at weeding out the dross.
     
  9. alonelywriter

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    If you agree that most aren't then you shouldn't say that all are useless. :)
     
  10. fisicx

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    I didn't say all. I said mostly useless. There are some that have value but they ain't easy to do.

    The ones that work are where the publisher (you) has authority and the link is trustworthy rather than a simple self reference.

    For example: if you are a recognised expert on carbon nanotubes and link to an academic paper your wrote then Google will trust the link.
     
  11. alonelywriter

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    Sir you clearly said in many places that "The links you create are self-generated and have virtually no value."
     
  12. fisicx

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    That's correct. 'virtually no-value' is not the same as 'that are all useless'.
     
  13. alonelywriter

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    Okay Sir :) No Value is not equal to Not Useless
     
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  14. fisicx

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    Imagine you were a search engine indexing a tax advisor's website. You would look at the website to look for accreditations. If it said you were a member of XYZ you would hope for a link to the XYZ website to check if the claim was true. You would then look for an address and if it matched GMB and the one on XYZ. Next up would be testimonials and case studies to demonstrate authority and trust.

    If every box is ticked you would then look externally for referrals, reviews and other validatory content.

    If all you found were a bunch of self generated directory links with words such as 'best tax advisor in abc' would you really give these any credence? I wouldn't.

    Or how about if you found a bunch of articles about why you need a tax advisor in abc with links back to the site. Would you trust these as authoritative? Google won't either.

    Think like Google. Google want to see evidence that you are trusted, authoritative and relevant to the search query. Writing guest blog posts and listing in local directories doesn't do this.
     
  15. alonelywriter

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    Who posts articles like that why you need a tax advisor in ABC. I think you are out of SEO thing for quite a while. If we are posting local directories we post it like as the business name and only in the good directories. Similar with the writing guest blog posts we don't write articleso n why you need a tax advisor in ABC, we post it like What to do in order to stay out of jail while doing a business? and then i will post in between links what are various norms to follow in order to stay out of sight of tax authorities as explained by "My Clients name i.e. Tax Advisor" that means I have to be clever in terms of posting articles anywhere that i am posting or guest blogs i am posting .
     
  16. fisicx

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    I didn’t say to post articles like that. That was an example of what not to do.

    Even your example is the sort of thing Google advises against. Not the article itself, it’s the links back to your clients site. They are unnatural. A link to an authoritative source would be more trusted.
     
  17. alonelywriter

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    What if i am authoritative source and have done proper research. let's assume i am a doctor who has done research and publishing an article based on that. similarly with my example let's assume I have published a book or an online journal and cited that too along with my name
     
  18. fisicx

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    If you were a doctor and recognised in your field others would be citing you. It's these links that google likes. Yes you can cite yourself but the links will be far weaker than referral links. It's the corpus of documentation that Google reviews rather than a single source. Google would expect dozens, hundreds or even thousands of links to an authoritative document. If your book was that good you would have referral links from all over plus reviews, online shopping channels, quotes and so on.

    Google explains all this in their various documents.

    The general rule will always apply: the easier it is to gain a link, the lower the value of that link.
     
  19. alonelywriter

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    Explain the difference between referral links and the links I will be posting the same way they are posting.

    easier it is to gain a link, the lower the value of that link <-- Utter BS
     

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