Hello All, I found this forum through google, while I was seeking answers, and I would much appreciate if you guys could help me out. About a year ago, I started up a cake shop, specialized in cheesecakes, our cake shop features also a cafe atmosphere, in which you can just enjoy a cup of coffee. Our cheesecake, is unmatched regarding taste, very high quality, unique and creative flavors, we never had an unsatisfied costumer! And recently, we added new products to our menu so we wont be only serving cheesecakes & Coffee, we added pies, English cakes, Tiramisu, Cookies, Muffins & Carrot Cake. Our pricing is within the average acceptable price rage with neighboring bakeries, our variable cost per cake is about 30% of it's price. Our location, we are located in the most active, upscale area which most successful restaurants, cafes & bakeries are located. Our atmosphere, our shop is very unique and never been done in this part of the world, and we granted the wow factor from everyone who came into the door of our small shop. Our customer service, many costumers have returned merely for the good service which many are not used to receive in other places, many of our regulars have become the marching band cheering restlessly for our shop. Marketing, we have been mentioned in many places with good feedback, like a radio show, in a magazine & a critic website. On the advertising part we made flyers, tons of facebook ads, magazines ads...etc - Sorry for the long question- After all that here I am a year after I opened, exhausted, drained both emotionally and financially, and don't know what to do, I have not made a single 1$ profit last year, and I can't located where did I go wrong, I dont want to close the shop cause theoretically there is nothing wrong with it, but we don't have enough costumers, our daily sales in 50% less than it should be if I want to make a little profit for myself or at least a salary, since I work in the shop everyday and I was totally dedicated to this place and don't have any other income source. I need help, can someone tell me please where did I went wrong, or any advice I can use to improve the sales? Thank you in advance.