Marketing towards gay community online

Discussion in 'Internet Marketing' started by DadoRock, Jun 6, 2021.

  1. DadoRock

    DadoRock
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    Hi

    I'm gay but not a marketer, I'm a developer. Currently I'm working on non-adult gay website/community. I'd like to get potential users before I go any further. I'm not sure where to start advertising.

    I don't know many online gay communities, except for dating apps, but I don't want to go there. Facebook seems like a good option for advertising. I'm not selling any products or such, I'm not targeting any specific gay niche, my plan is to target gay community in general because the plan is to create a private online community for gay people with verified members. It would be invitation-based system, meaning that you can only join if you are invited by another member and once you are verified you can start contributing and s get full access.

    Can anyone give me some tips?
     
  2. fisicx

    fisicx
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    Non-adult suggests children. So would this be a safe place to them to meet others of the same age?

    The problem you have is they will already have found their safe place. Social media has loads of groups and there a forum blogs and other community sites for gay any all sorts of others.

    People don't just join a private community. They need to be nurtured and convinces it's legitimate. I can take months or even years to build up trust.

    Which means you need to be very public spokesperson for the community. Not sure this is going to be cheap or easy.
     
  3. DadoRock

    DadoRock
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    I guess I expressed myself in the wrong way. By non-adult I was thinking about non-porn, like adult-industry = porn.

    I'm aware of "People don't just join a private community. They need to be nurtured and convinces it's legitimate. I can take months or even years to build up trust.", but that goes for almost everything in life
     
    #3 DadoRock, Jun 7, 2021
    Last edited: Jun 7, 2021

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