Do the colors of your site, and logo, convey what you want them to? With over 16 million shades of color to choose from which is right for you and your site(s)? Black is the color for power and authority, but can also imply submission, depending on how it is used. Too much use and it can be overbearing, which can make you look aloof, or evil. White can denote innocence, purity, or sterility. Red is the most emotional color, causing faster heartbeats and more rapid breathing. Red can be used as a color of love or as a sign of caution. Pink, romantic and tranquil. Blue is also a tranquil color, as relaxing as watching the calm summer sky, giving a peaceful feeling. Used to much though it can cause depression with the lighter icier shades being viewed as cold and uncaring. Green is the color of money and nature and is also a calming color, while refreshing in the lighter shades. Darker greens are considered conservative and masculine. Yellow, bright and cheerful, draws the eye, but, if over used can cause agitation. The right amount can speed up you metabolism and make it so you can concentrate better. Purple is a royal color, giving the idea of luxury, wealth, and of being sophisticated. Not being a natural color it can appear fake and unreal if used incorrectly. The romantic and feminine qualities can not be overlooked though. Brown is the color of the earth, solid, reliable, and plentiful. Browns can imply intelligence or a sad wistfulness. Pictures are worth a thousand words, and good ones are in color.