Local SEO for software company?

Discussion in 'Growing and Managing a Business' started by Aaron-John, Mar 15, 2020.

  1. Aaron-John

    Aaron-John
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    Hi All,

    I'm currently working with an SEO agency on my website and they want to spend a lot of time on creating a Yext account for my company. From my understanding this is more for local SEO, and as a business that doesn't have a location it wouldn't make sense to create a yelp/googlemybusiness/yellowpages page. Is this something worth creating? Maybe from a marketing/backlink perspective?
     
  2. fisicx

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    If this is what the agency plan to do get rid of them and find someone who knows what they are doing.

    SEO is not going to work for you. There is too much competition. You need other form of marketing If you want people to discover your softeware.
     
  3. MoulanaRafi

    MoulanaRafi
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    Try to do focus at on page / off page then use local listing,classified for rank it.
     
  4. fisicx

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    That makes no sense at all.

    It's a software company, how is a local listing or a classified advert going to help?
     
  5. AcesFourConstruction

    AcesFourConstruction
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    These folks have no clue what they are doing. Yext is questionable at best, even for a local company. For a nationwide company where location does not matter Yext is useless.
     
  6. VITS USA

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    What is the company SEO plan which they gave you? Most of the time the company gives you local SEO plan to bring more local traffic, and they take the help of Yext paid services to fulfill their commitment. So what is your targetted area?
     
  7. Aaron-John

    Aaron-John
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    They want to focus on yext and on creating content blueprints that we would use to add wording to the website. Their thought process was that it would help improve our visibility/backlinks, but they want to spend an abnormal amount of time on the blueprints and on yext. Starting to realize that they might not be the best option for us. We're an online software company so local traffic isn't our main priority.
     
  8. fisicx

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    Their thought process is wrong. They really don’t have a clue. Find a different marketing company.
     

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