Leveraging An Audience - Business Ideas?

Discussion in 'Business Ideas' started by Insight, Aug 7, 2019.

  1. Insight

    Insight
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    Hi there, I'm new to the forum and I'd like to give a brief background for context

    I'm a designer but I've been grinding hard on Youtube for 2-3 years. I currently have a Youtube channel with a little over 200k subscribers, and I pull in around 700k video views per month at the moment. I turn over a nice amount of revenue per month from this and sponsorships, and I've only been able to focus on this for the last 2-3 years. Getting a Youtube channel to succeed like this requires a lot of time effort and patience; it's pretty intense.

    However now I have a substantial audience based around graphic design and tutorials, I'm looking at venturing into other sectors of business, and to try and leverage this traffic. I already have employed a part time editor which has freed up some of my time. Youtube isn't going to be around forever, and my channel could technically be taken away tomorrow, crazier things have happened. I've made attempts at a few things business wise, but nothing has really worked out so well.
    I made a subscription based website where people can come and sign up for monthly tutorials and content for $5 a month. This was external from YouTube and my own website and domain name. It saw a poor response in the first 2 months, but looking back on it, I didn't have the time to create awesome content for it. I didn't market it very well simply due to lack of time and sheer mental / physical energy.
    I also have made an eBook based around typography, a sort of guide if you will. That hasn't done so well either. But again I haven't marketed it that well or at all.

    So I'm here to ask for advice on leveraging an audience from Youtube, specifically an audience that is interested in graphic design. But also as a side question, wise things to be investing my money into as side hustles maybe? Thanks in advance!
     
  2. VITS USA

    VITS USA
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    You can do campaigning through Google AdWords, Facebook, LinkedIn or Twitter to target your exact audience which will help you to leverage your business.
     
  3. linneasandel

    linneasandel
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    In my view, You can use Google AdWords, Facebook, LinkedIn or Twitter for the campaigning purpose where you can target your precise audience to assist you to leverage your company.
     
  4. EliteRoofing

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    You are in a tough spot. Your client base is fundamentally made up of people getting free content and instruction from you. Now you are trying to convert them to paying customers but what you are offering is free and your competition offers it for free as well. There is no inherent reason that your customer base wants to pay you money.

    You are really starting at ground zero with the exception that you have an existing platform from which to sell something. Don't keep trying to sell something that people can get for free. You have to offer something with real value without tough competition. Only you can determine what that might be.
     

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