Hi, I need to know something. I have never understood why so many e-commerce sites use lengthy sales letter landing pages. To the best of my knowledge, landing pages should be cohesive and simple. They shouldn’t be too long. They should have relevant information above the fold. Why is it that e-commerce sites have such lengthy sales pages then? It is a pain to scroll down to find out about price, order button, etc. The process is irritating. Why do e-commerce sites have such landing pages then? Can someone enlighten me on this? Is there any specific reason behind it?