Is there room for cussing and swearing in Marketing?

Discussion in 'Content Marketing' started by Brooke Harper, Oct 23, 2017.

  1. Brooke Harper

    Brooke Harper
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    You've all probably come across content and advertising materials from different brands with a dash of profanity over them. I know that it's not for everyone and it's a risky move--some even dub it as being too lazy to think of other ways to grab attention.

    In your opinion, does dropping F-bomb seems like something you would do as part of owning your brand personality?
     
  2. Joseph.Shivell

    Joseph.Shivell
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    Absolutely not(I was going to say "NFW", but that was my sense of humor rearing it's ugly head)!! It is both impolite and immature, and doesn't give the results one wants to achieve. In some cases, it may actually obscure the message one wants to send. Sometimes people decide to use it simply because they can, and it serves no useful purpose. There really is no valid reason to use it, so why do it?
     
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  3. rf-harris

    rf-harris
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    It is an absolute NO for me. Not sure if it works or not but even if it works pretty well, I would still be against it.
     

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