You must have seen or heard in various company or small organization, the executives draw a business plan and make powerful presentation for selling or advertising products. You would be thinking, Do these plan work actually? Does these plan improve efficacy in sales? Planning is certainly very important aspect of business. Why Planning is Important? It provide direction and decreases the risk of uncertainty by preparing forecast. Some major benefits of planning are given bellow: Planning provides direction: Planning gives direction by stating in advance how work is to be done. Planning ensures that goals or objectives are clearly stated so that act as a guide for deciding what action should be taken and in which direction. If the goals are well defined, employees are aware of what organization has to do and what the must do to achieve those goals. The organization and individual will be able to work properly. If there was no planning employee would be working in other direction and organization would not be able to achieve its goal.