When I started my entrepreneur/small business journey, I came across this amazing lesson from Don Miller of Story Brand. He says that to succeed in business, you have to remember that you are not the hero of your story, your customer/client is. This seems like a simple enough statement, but how he describes this further in regards to where YOU as the business owner comes into play, is so insightful. The metaphor he uses is "Your customer is Luke Skywalker, and You are Yoda"; you are guiding your hero through the journey through your brand and business. I was so moved and inspired by this concept, and how far it has brought my own business in the last three years that I started it, I had to create a video detailing the 7-steps to telling a good story for your business. Consider checking it out. Thank you all and have a great day.