How to start up a business in China

Discussion in 'Articles & Tutorials' started by hyson.du, Jul 12, 2012.

  1. hyson.du

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    Jul 12, 2012
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    1. First step is to understand China and that it is not just one market. Learn about China, but don’t think a book about “how to do business in China” will ever be enough. China is the country of contrasts where almost any answer can be as correct as its opposite

    2. Buy a market report or hire a consulting company. Although if done in large enough extent this can offer good insights, it is often extremely expensive and the answers still very theoretical. To save both money and time, it is recommended to jump to step 3 directly.

    3. Start up a company in HK and get a virtual office in China (phone number and address). Companies like Regus or Servcorp offer this, and new companies like iQubator complement these services with virtual assistant services depending on your needs.

    4. Move to China, send a representative over or hire someone local in China to do the required research. This is often much cheaper than doing it from overseas because of the cost of living and salaries and it also offers a much better insight. This can be done either the traditional way through local consulting companies and serviced offices, or through one-stop-shops companies that offer you toolboxes to do it yourself. An example is the HK and Shanghai based iQubator that offers an incubation-like service.

    5. Build your guanxi (business network) in China and get a deeper understanding. These things are recommended to be done before starting up a company. IQubator offers all tools needed for this from office solutions, virtual offices, virtual assistants to recruitment, hiring, visa services, HR, accounting and local invoicing. Basically everything you need to start up directly.

    6. Since 2010 it is possible to receive payments online through cross-border payment systems such as Alipay, Tenpay, 99bill and others. iQubator can help translating the website, adapt it to the market and integrate the payment systems in it. Together with the local representative you have a fully operational business in China that you can use to try out the market and further develop your network.

    7. After about 3-6 months of research, network development and trials it is time to incorporate the company. Many people think a Representative Office so called Rep Office or RO is the first step. Actually, through tool-box companies, or Business Support Offices, you get much more than a RO can offer at lower cost and low risk, since you can cancel the contract at any time. The best way to go is a WFOE, Wholly Foreign Owned Enterprise.

    8. Choose your registration agent. This can either be the company that you have conducted the research and trials with, or hire more people through the company to assist you. Normal cost for a WFOE registration ranges from 5,000 Euro for a consulting company to 15,000 Euro for a manufacturing company. The minimum investment needed also varies between 50,000 Euro to 1 Million Euro, both depending on the type of business license but also depending on what other licenses you would like to apply for later on. You just need to pay in 20% of the capital during the registration, you get up to 2 years to pay in the rest. An important thing to keep in mind is that it takes 3-6 months to register a company (compared to 1-7 days in HK) and it takes even longer to close it down. Be therefore sure before starting such a venture and rather stay longer in the incubator than taking unnecessary risks.

    9. Once your company is registered and you have your own offices, you should be counting on having at least 3-5 employees, but you can still outsource the operational services such as HR and Accounting for a monthly fee. When you receive your business license you can officially begin business in China in your own name. You do though still need to wait a while for your tax license and special accounting computer and invoice machine from the government before you can issue Fapiao (tax invoice). The fapiao is often the main reason to choose a business support office that also can help you with these kind of issues, since most local businesses will not wish to do business with you unless you can offer fapiao.

    China has today the largest and fastest growing online market in the world. eBusiness is booming in China and it will soon dwarf all other countries, including the US.

    China’s business environment is complex or as someone said – everything is possible in China, but everything is difficult in China. iQubator takes the “difficult” out of the equation.

    In order to enter the Chinese market a company must fulfill many complicated, costly and risky procedures such as existed several years outside China, invest several hundred thousand USD in a so called FICE WFOE company that gives the right to sell to Chinese consumers, rent office in specified, expensive places and go through up to half a year of bureaucratic and costly registration procedures and even longer to exit the market! (to compare to the couple of days European companies are used to).

    The companies also have the possibility of starting up a representative office. A rep. office is though not a legal person and therefor has no rights to conduct business (hire personnel, invoice customers etc) yet still has to pay taxes (on money used) and is highly restrictive and bureaucratic.

    Not to mention the cultural and language barriers! The way of conducting business in China, the way of managing Chinese employees, the regulations, the negotiations and bargaining, just to mention a few more aspects of venturing out alone out on the Chinese market.

    Based on the new regulations allowing foreign companies to sell to China through payment systems such as Paypal and Chinova without incorporating local companies iQubator is helping you to solve these problems by offering a tailored solution to minimize costs, time and risks.

    The company can be newly started, and doesn’t need to have any actual activity in China since all activity will go through iQubator.

    No need of any investments, all you need to do is to contract with us, iQubator takes care of the rest.

    You can rent as little as one single table for a few months! iQubator takes care of all bills, bureaucratic procedures, employments, invoicing and lets you conduct a normal business.

    For more info, please feel free contact us: hyson.du(at)
    #1 hyson.du, Jul 12, 2012
    Last edited: Jul 12, 2012

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