How to Increase Traffic to my Handmade Jewelry Website

Discussion in 'Starting a Business' started by Jenn Webb, Dec 21, 2019.

?

How to increase my handmade jewelry website sales

  1. facebook ads

    14.3%
  2. better SEO

    100.0%
Multiple votes are allowed.
  1. Jenn Webb

    Jenn Webb
    uix_expand uix_collapse
    Member

    Joined:
    Dec 21, 2019
    Messages:
    31
    Likes Received:
    1
    I have handmade jewelry business. I sell my work at craft shows. My website is almost 14 years old but id does not get enough traffic so I do not sell much online. I was thinking of advertising, maybe on Facebook. What else can I do to increase my website traffic and sell more from my website?
     
    • Like Like x 1
  2. VITS USA

    VITS USA
    uix_expand uix_collapse
    Member

    Joined:
    Aug 20, 2018
    Messages:
    730
    Likes Received:
    53
    Can you please share your website URL with us? It will more helpful to us to understand where you should more focus on your website.
    After that for SEO, proper keyword selection, user friendly content etc.…are most important for your website. Facebook is good for your business to bring more traffic on your website.
     
  3. Jenn Webb

    Jenn Webb
    uix_expand uix_collapse
    Member

    Joined:
    Dec 21, 2019
    Messages:
    31
    Likes Received:
    1
    Hi,
    My website address is copperreflections.com
     
    #3 Jenn Webb, Dec 23, 2019
    Last edited by a moderator: Dec 24, 2019
  4. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,332
    Likes Received:
    190
    It’s dated and poorly configured. It’s not even clear who or what you are targeting.

    If you want to sell more online you need to rethink just about everything on the site and your marketing strategy.

    Do you want a want a website review?
     
  5. RH-Calvin

    RH-Calvin
    uix_expand uix_collapse
    New Member

    Joined:
    Jun 4, 2013
    Messages:
    27
    Likes Received:
    0
    Website traffic can be increased by various on page and off page activities. Various link building techniques such as guest posting, article submission, social bookmarks and classified ads help to generate good traffic. Social media optimization also helps to generate good traffic.
     
  6. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,332
    Likes Received:
    190
    Not sure they have ever generated good traffic.
     
  7. Jenn Webb

    Jenn Webb
    uix_expand uix_collapse
    Member

    Joined:
    Dec 21, 2019
    Messages:
    31
    Likes Received:
    1
    Do you know anyone who can help me fix these problems? How can I improve that it is clear that I sell handmade jewelry and all kinds of animal jewelry?
     
  8. Jenn Webb

    Jenn Webb
    uix_expand uix_collapse
    Member

    Joined:
    Dec 21, 2019
    Messages:
    31
    Likes Received:
    1
    I have been doing all these as much as I have time for it. I have to make jewelry too :)
     
  9. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,332
    Likes Received:
    190
    I can help but it's going to to need a complete overhaul of the site.
    None of those activities will hep.

    Look at this page:

    https://www.copperreflections.com/category/colorful-earrings/horse-earrings/

    "Horse inspired earrings created in captivating colorful designs and many different styles including Native Indian horses, petroglyph ponies, horses with copper dangle feathers, war ponies, wild mustang earrings and many more stunning wholesale horse earrings" looks spammy to Google.

    Category pages are some of the most important pages on the site - whoever is doing your SEO has made a right pigs ear of things.

    And then this page:

    https://www.copperreflections.com/p...rings/triangle-colorful-horse-earrings-ta-35/

    There is almost no content for google to index. The image is way too small, there needs to be multiple views in including one of the product being worn.

    Google expects to see contact info on every page along with T&C, returns and privacy pages.

    So many things need fixing...
     
  10. Jenn Webb

    Jenn Webb
    uix_expand uix_collapse
    Member

    Joined:
    Dec 21, 2019
    Messages:
    31
    Likes Received:
    1
    How much would it cost? my email is copperreflections at yahoo.com
     
  11. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,332
    Likes Received:
    190
    And that right there is an example of why your site needs sorting. You may be getting all sorts of inquiries but Yahoo is rejecting them before they reach your inbox. Why don't you have jenn at copperreflections.co?

    Anyway, I've sent you an email.
     
  12. Kristiawan

    Kristiawan
    uix_expand uix_collapse
    New Member

    Joined:
    Jan 26, 2020
    Messages:
    2
    Likes Received:
    0
    copperreflections.com dont have meta keyword?
     
  13. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,332
    Likes Received:
    190
    Doesn't need them. The keyword meta stopped being indexed by Google years ago.
     
  14. Jenn Webb

    Jenn Webb
    uix_expand uix_collapse
    Member

    Joined:
    Dec 21, 2019
    Messages:
    31
    Likes Received:
    1
    I have Yoast plugin. I enter all the meta-information. SEO checking websites says copperreflections.com does not have a sitemap but I do.
    I do not know why they can not find it.
     
  15. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,332
    Likes Received:
    190
    You don't need a site map.

    You don't even really need Yoast. With the right product names and descriptions you could easily rank well. The problem is the site structure (categorisation) and the way you describe the products.

    For example: https://www.copperreflections.com/p...orse-bracelets/spotted-horse-bracelets-ba-35/

    The title is: Spotted Horse Bracelets
    There is no product description.

    Which means there is nothing for Google to index.

    Unless people are searching for 'Spotted Horse Bracelets' Google won't even consider ranking you. In any case surely the correct name is pinto or piebald?

    If you want to rank the products and category page you need to get writing.
     
  16. Jenn Webb

    Jenn Webb
    uix_expand uix_collapse
    Member

    Joined:
    Dec 21, 2019
    Messages:
    31
    Likes Received:
    1
    I have been doing all the social stuff, portfolio sites, Web 2.0, etc. etc. I will take your advice and start working on the descriptions. Thank you.
     
  17. berbel

    berbel
    uix_expand uix_collapse
    New Member

    Joined:
    May 13, 2020
    Messages:
    1
    Likes Received:
    0
    I you want traffic and you have solved on-page SEO you should try Instagram ADS. Your buyer persona is there. You have to find it.
     
  18. likeshigh

    likeshigh
    uix_expand uix_collapse
    New Member

    Joined:
    Apr 17, 2020
    Messages:
    9
    Likes Received:
    0
    To increase your website traffic, you can do SEO. SEO is a powerful factor to grows your website ranking. Create backlinks on high DA / PA website.
     
  19. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,332
    Likes Received:
    190
    pointless. Google doesn’t care about DA/PA. Google wants relevance, trust and authority.
     
  20. Shelby Lewis

    Shelby Lewis
    uix_expand uix_collapse
    New Member

    Joined:
    May 17, 2020
    Messages:
    4
    Likes Received:
    1
    In fact, open sales channels can also increase traffic and sales. For example, you can open other stores on a platform specializing in crafts (such as etsy).
    On the one hand, it can bring you closer to your target customers. On the other hand, it can increase the visibility of the website and increase the number of visits (You can claim to have your own independent website and diversion).
    This is an idea I can refer to
     

Share This Page