How to Increase B2B leads?

Discussion in 'Internet Marketing' started by anavcloudsoftwares, Jul 6, 2020.

  1. anavcloudsoftwares

    anavcloudsoftwares
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    Hi,

    We are small IT business, work on Salesforce to provide customization, implementation, development solutions across the globe.

    I want some expert suggestions regarding B2B leads because we are not getting continuous leads for our business.
     
  2. fisicx

    fisicx
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    What marketing do you do?

    Have you identified your target customer?

    What is your USP?

    Where are you based?
     
  3. anavcloudsoftwares

    anavcloudsoftwares
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    Email marketing and our focus customer are Retail, Health, Finance, IT. Education and Automotive industries.

    Our USP.

    • We are Salesforce Registered partner.
    • Unlimited Development at a Fixed Price.
    • Response Time of less than 5 Hours, No matter what time zone you are in.
    • Complete AppExchange Process Support Including Passing Security Review.
    • 24*7 Admin & Developer Support
    • 99% client Recommendation
    • AnavClouds software has more the 50 clients across the world
     
  4. fisicx

    fisicx
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    How have you identified potential customers? Are they looking for help? Do you even know if they use salesforce?

    It's quite likely they already have a partner if they use salesforce. If they don't use salesforce your email will be junked. Have you tried picking up the phone and talking to people. Are you active on salesforce forums and blogs? Do you answer questions on stackexchange?

    That's not a USP. All developers offer similar.

    Consider this. People don't want software. They don't even want salesforce.

    What they want is solutions to a problem. For example, a school may need a way to track homework or contractors. A shop may need a way to manage staff. An autofactors business wants to integrate stock with an accounting package and keep track of delivery drivers.

    Don't push salesforce, change the website to highlight solutions to problems. Post case studies and examples. Show how your solution increases turnover and profit. If you can't demonstrate saving and increase earnings you aren't helping the business.

    Your profile says you are in Los Angeles but Google says you are in Jaipur. The images on your website are neither of these.
     
  5. anavcloudsoftwares

    anavcloudsoftwares
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    Ok thanks for your suggestions
     
  6. Nizam Ali

    Nizam Ali
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    Make sure you address a solution to your leads existing problem & dont just try to sell your product/service directly
     
  7. digitalm1

    digitalm1
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    you can generate b2b leads-
    Through cold emails
    setup live chat on your website
    list your company on directories
    use forums to generate leads
    use SEO to increase traffic
    optimize your website
     

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