How to Get More App Download?

Discussion in 'Apps & Software' started by stashfin, Jun 14, 2019.

  1. stashfin

    stashfin
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    I am working in a personal loan provider company in India. Company has an APP called StashFin APP through which a customer can avail instant loan.
    How to get more App download, please suggest us the effective activities.

    Thanks
     
  2. fisicx

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    What marketing have you done so far?
     
  3. stashfin

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    I have done so many activities such as StashFin App promotion ads, content marketing, sms with download and best offers with download.
     
  4. fisicx

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    Not sure any of these will help.

    People don’t want an app, they want a loan. That’s what you need to advertise. The app is just a tool they can use to get a loan.

    Question for you: how do you advertise stashfin? Are people already visiting the website and applying for loans?
     
  5. stashfin

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    Yes, People are visiting StashFin website and also use App for applying for loans. For advertising we are continuously running Google Ads, social media ads, local news paper ads and events.

    Suggest me how to get more customers as well traffic from organic resources.
     
  6. fisicx

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    I really confused now.

    I've looked at the website and it says I can apply for credit line online - no need for an app. Why do I need to download the app?

    I can see the menu link to the app but it doesn't offer me anything more than I can already do online.

    Maybe the problem is the website not the marketing.
     
  7. stashfin

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    As we are getting maximum traffic from the mobile device and also most of the people are moving towards APP and hence we also want to move all customers to the StashFin App. Hence we need more and more download to move our business from web to the APP.
     
  8. fisicx

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    In that case you need to change the website to promote the app.

    The app isn’t even mentioned on the homepage.
     
  9. stashfin

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    StashFin App link is already mentioned in the main menu and footer location of the website.

    When you scroll down at the footer you will see two App links one for iOS and another for Android devices. If a customer will click on any link, it will redirect to there store places where a customer can download and install app
     
  10. fisicx

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    People won't ever see these links. If you want to promote the app as the primary loan tool get rid of the form and replace it with the app download buttons.

    Or keep the form and on submit take them to a page that promotes the app as the tool to manage loans.

    Get rid of the login button link and replace with 'manage my loan'. This takes them to a page where you promote the app.

    Change the focus of the site
     
  11. stashfin

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    Thank you so much for your suggestions. I will forward your recommendation to the StashFin personal loan web portal and StashFin App development team.
     
  12. overcast

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    Promoting the app through forums, is one good idea. You can also promote it through the social media and videos. Like say video on youtube like sites.
     
  13. fisicx

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    That’s not going to work. They already have the traffic, it’s just website they need to fix.

    People aren’t looking on youtube for apps or loans.
     
  14. stashfin

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    I already gone through the YouTube ads but the result was not satisfactory. I received only few clicks and leads.
     
  15. tonyburgos

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    Promoting the app through forums, the social media, google adword and others
     
  16. stashfin

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    I have followed the same strategy to promote the StashFin App in different forums and social media but still no more install except the paid campaign through the Google Ads. So, tell me how to get more and more installs
     
  17. fisicx

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    Have you fixed the site as I suggested and you agreed to?
     
  18. Rassery

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    Focus on Google promotion.
     
  19. stashfin

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    Already promoting the StashFin App through the Google App promotions ads campaign and getting good install rate but the issue is uninstallation. How to control over the uninstallation. Please guide me.
     
  20. fisicx

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    If a lot of people are uninstalling it mean it doesn't work or they don't like the app.

    Which means you need to change the app. I did a test and thought the UX and interface very poor.
     

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