How to Create Strategy for New Launched Products?

Discussion in 'Internet Marketing' started by stashfin, Nov 16, 2019.

  1. stashfin

    stashfin
    uix_expand uix_collapse
    Member

    Joined:
    Jun 5, 2019
    Messages:
    68
    Likes Received:
    2
    Hi Members,

    Our company has introduced a new product for Indian customers only where a customer can avail a credit line up to ₹5 lacs within 90 seconds. How to create an effective marketing strategy for this product.

    Waiting for reply!
     
  2. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,107
    Likes Received:
    165
    Adverts on social media. Posters in train stations. Adwords and other PPC. Pay influencers to promote the product. SEO also works.

    How are you promoting your existing products? Can't you use the same marketing methods?
     
  3. stashfin

    stashfin
    uix_expand uix_collapse
    Member

    Joined:
    Jun 5, 2019
    Messages:
    68
    Likes Received:
    2
    Presently I am using the same marketing methods as using in other products. It's working good but looking for an effective methods to increase the customer base of our products
     
    #3 stashfin, Nov 16, 2019
    Last edited by a moderator: Nov 16, 2019
  4. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,107
    Likes Received:
    165
    To increase the customer base you need to add new techniques. Advertising is a good way to do this. In the UK posters on trains and buses are very effective. Maybe it’s the same in India.

    Or maybe you can offer rewards to existing customers for referrals.
     
  5. stashfin

    stashfin
    uix_expand uix_collapse
    Member

    Joined:
    Jun 5, 2019
    Messages:
    68
    Likes Received:
    2
    Advertising in trains and buses and trains may not so effective in India but yes, rewards and referral will work better. Share some ideas for rewards and referral techniques.
     
  6. linneasandel

    linneasandel
    uix_expand uix_collapse
    Member

    Joined:
    Jan 31, 2019
    Messages:
    128
    Likes Received:
    4
    The most effective marketing strategy for this product is to stick the posters in trains, buses or any public place where you can see more crowds.
     
  7. stashfin

    stashfin
    uix_expand uix_collapse
    Member

    Joined:
    Jun 5, 2019
    Messages:
    68
    Likes Received:
    2
    Already explained why such type of marketing strategy is not so effectiveness in India. If you are another marketing strategy, then please share with me.
     
  8. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    2,107
    Likes Received:
    165
    10,000 rupees for new leads.
    Weekend away in a luxury hotel
    Free cinema tickets.

    I think you really need to employ a local marketing company as they will understand how to market to your target customer.

    have you considered billboards or TV advertising. When I last visited India there were billboards everywhere.
     
  9. VITS USA

    VITS USA
    uix_expand uix_collapse
    Member

    Joined:
    Aug 20, 2018
    Messages:
    631
    Likes Received:
    47
    Firstly try understand who your real customer is? And how you can target them? Because for marketing there are multiple ways. Some method of Digital marketing like PPC, SMO etc.… are the result oriented process which can help to bring more relevant traffic on your website and increase the chance of conversion.
     
  10. stashfin

    stashfin
    uix_expand uix_collapse
    Member

    Joined:
    Jun 5, 2019
    Messages:
    68
    Likes Received:
    2
    Let me discuss with our team for offline marketing to increase user-base for newly launched products.
     
  11. wilsonabrasive

    wilsonabrasive
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 24, 2019
    Messages:
    2
    Likes Received:
    0
    At the beginning, I didn't understand a lot of them. I want to learn more from you.
     
  12. twinkle_

    twinkle_
    uix_expand uix_collapse
    New Member

    Joined:
    Nov 13, 2019
    Messages:
    25
    Likes Received:
    14
    Facebook and YouTube seem like they would work best with what you're offering. ;)
     
    • Like Like x 1
  13. stashfin

    stashfin
    uix_expand uix_collapse
    Member

    Joined:
    Jun 5, 2019
    Messages:
    68
    Likes Received:
    2
    Could you please tell me, where is the confusion. I will explain if required.
     

Share This Page