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Discussion in 'Social Media for Business' started by Mayra, Apr 11, 2019.
How to create custom audience in Facebook and how we can use this audience for re marketing.
Mentioned both hyperlinks will be more beneficial to you to understand how to create custom audience in Facebook and how you can use this audience for re-marketing -
The very first thing you need to do is log in to your Facebook Ads account and select"Create a Custom Audience". This is done just like any other campaign you would run. We'll go through two of my favorite ways to use custom audiences. Using the"include URLs" and"exclude URLs" attribute.
First, click on your campaign and then click on the 'Audiences' tab. Select 'Interests & remarketing' from the 'Ad targeting' drop-down menu. Then, choose the remarketing list that you want to target.