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Discussion in 'Content Marketing' started by David007, Jan 13, 2021.
How can we create content for guest posting to optimize targeted keywords.
Don't bother. Unless the source is highly relevant to your business, trustworthy and authoritative Google will just ignore the links.
Guest blogging strategy will help you increase traffic and boost your ROI if you're using content marketing. However, to get through the gates of a skilled editor of a guest posting website, you must provide valuable and exceptionally well-written content that their audiences want. So, first, familiarise yourself with their site and the types of content they publish by following them on Twitter, where many people share their content, or by subscribing to their website in Feedly, where you will be notified whenever new content is published. Now, think about how you can add value by:
Responding to the content on the website
Adding new information on a popular topic
Writing something original on a subject that is likely to be well-received by the audience
Or you can do the sensible think and post on your own site. It means you get the ranking. Guest blog posting is almost dead. Google regards them as self generated links which means their value is virtually zero.
And people read blog posts to get answers. They rarely visit the author website.