It's important for every business to get ahead of competition and this is when technology comes into the equation. Businesses deal with customers and what better way to imporve the customer experience than through customer experience management tools. Business requires hard work today, but with the absence of technology, it used to require huge effort. Now, there's a long list of CRMs(Customer Relationship Management) that businesses can choose from. It's where customer records can be accessed and updated by sales agents or customer service reps. Marketing Automation and Sales Intelligence is also technology's gift. It aids in proactive outreach and dealing with leads and prospects. Customer Data Warehouse is technology used to integrate CRMs, data, information, and other tools under one unified view where agents, supervisors, managers, and other departments can access relevant information, including back-office management. The bottom line is technology makes tasks easier. It makes people more productive and allows businesses to reach goals in the least amount of time possible.