Whatsapp has 700 million active users is now the most widely used social network in many markets, officially overtaking Facebook Messenger. For marketers, Whatsapp has been a tough opportunity to crack. The most critical thing about Whatsapp is that you CANNOT push messages to consumers you do not know. You need to get invited by consumers to become their contact. No ads, no media to buy and users not liking intrusive spam like messages means you need to work harder to generate consumer engagement. The things a marketer can do is : Create an Engaging Whatsapp Brand Persona - The first important step is to create an engaging brand persona or character that represents your brand with it’s whatsapp number. Avoid impersonal company names, as people might not like it. People like to chat in a friendly manner on Whatsapp just as they do with their friends & family. Building a database on Whatsapp - Whatsapp will remain ad free and in order to build a base of users, you need to offer them something of value in exchange for their phone number. This can be a promotion, a freebie, a free service or valuable information. Personalized & fast customer service - Engagement with customers on Whatsapp can be personalized & quick, if the customer seeks any service, or provides any feedback, which can be easy to engage with. Consumer research - Whatsapp has so far not been used extensively for research but offers an easy to use, inexpensive and quick platform to run some quick research. You can ask consumers about the things they liked which they have tried, like their favourite dish at their restaurant, we can ask them to choose between options the brand is proposing to launch among other things. Status doodle update - The latest multimedia status update on Whatsapp, can be used by marketers to create interesting statuses for consumers to see, & also asking their consumers to post an interesting status designed by the company marketers.