How do I create SEO strategy for a packaging machines manufacturing company?

Discussion in 'Search Engine Optimization' started by sanjaymill, Dec 27, 2019.

  1. sanjaymill

    sanjaymill
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    The company is millenium packaging solutions that manufacture packaging machines like strapping machines, vacuum packaging machines, etc. Can someone suggest me some seo techniques or strategy for a manufacturing company?
     
    #1 sanjaymill, Dec 27, 2019
    Last edited by a moderator: Dec 27, 2019
  2. fisicx

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    Who are you targeting? What are they looking for? Where are you targeting?

    To be perfectly honest, people looking for packaging machinery tend to do so at trade shows, magazines and other sources rather than searching on Google.

    And they will want to buy from a local supplier - which means if you want to sell in the UK you need a warehouse in the UK.
     
  3. sanjaymill

    sanjaymill
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    Well, we are targeting local businesses in India and we do participate in exhibitions & trade shows. We are also getting leads from eCommerce platforms like IndiaMart. We also want direct leads through the website and being on the first page on google is also important.
     
  4. fisicx

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    Being on the first page of Google for what?

    Is there already lots of competition for you chosen keywords? See also my answer to your other thread, is your site worthy of ranking on page one?

    The company really needs to employ a marketing specialist to develop an overall strategy, this will identify the elements an SEO specialist can then work on. It will be more cost effective to get paid help than try an do it yourself.
     
  5. sanjaymill

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    Ok, let's take an example of one of our product page Online Strapping Machine and I want to rank for "online strapping machine or online strapping machine manufacturer in Delhi" on google. So what off page activities I should perform that still work in 2019-20?
     
  6. fisicx

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    Forget off-page. There is huge long list of on-page SEO you need to do first. There is virtually nothing on that page that google can use to rank you for your chosen keywords. Furthermore, the dozens of footer links will flag all sorts of spam alerts. As will the lack of contact details.

    Whoever has been doing your SEO work has got it badly wrong.

    PS: the word ‘online’ seems wrong. The common description is ‘end of line’ or ‘online’. Even google questions the word.
     
  7. VITS USA

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    As suggested by people in previous posts you need to follow them; as well as you should follow Google algorithms 100% and update your website timely because search engine algorithms update timely.

    If you are expecting a fast result then PPC is the best result oriented process to target people, country, etc...
     
  8. jumac

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    The digital marketing strategy for manufacturers like spinning can manufacturer used in B2B is entirely different from the strategies used in other industries as the audience is unique. To get relevant traffic and to increase your ROI, it's essential to collect the following information from the client:
    Competitors Analysis
    Target market and target audience
    Keywords of topics that they consider relevant
    New products or services
    Industries they serve
    Complementary services or products
     
    #8 jumac, Feb 10, 2021
    Last edited by a moderator: Feb 10, 2021

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