Google may be the search giant but it is still the people that make the web. Link building is the way most people believe they can dominate search engines. Earlier focus : On quantity then it turned to quality; And Current focus : Now Google says 'focus has to be on the website itself' . I have Read It With FABlog , many times i have participated in Search ranking Discussion on forum . One more point that Would like to highlight here i.e discussed with blog , Focus on overall web presence "Calling this link building as we know it would be entirely wrong. This way, it is in accordance to what Google wishes to do" . What your thoughts regrading current status of marketing business website and build back-links.