Google’s new search term filtering affect ad spend transparency

Discussion in 'Pay Per Click Advertising' started by VITS USA, Sep 17, 2020.

  1. VITS USA

    VITS USA
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    Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly called the motives into question and complained about the loss of transparency into a large amount of ad spend.

    What do you think how much does Google’s new search term filtering affect ad spend transparency? And how you find out in the campaign?
     

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