Five Digital Marketing Trends In 2019

Discussion in 'Search Engine Optimization' started by SEO Ninja, Jan 9, 2019.

  1. SEO Ninja

    SEO Ninja
    uix_expand uix_collapse
    New Member

    Joined:
    Aug 24, 2018
    Messages:
    12
    Likes Received:
    1
    Five Digital Marketing Trends in 2019 according to Forbes:

    1. Artificial Intelligence
    2. Chatbots
    3. Smart Speakers And Audio
    4. Local Influencer Marketing
    5. Live Video

    Is there any opinion about it or you have something else new?
     
  2. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    1,871
    Likes Received:
    152
    1. AI is all hype. There is no AI (yet), they are just smart computers.
    2. Nothing new about chatbots - they've been around for ages and are mostly useless
    3. Smart speakers are going to be under a lot of scrutiny over privacy issues
    4. The whole influencer industry is crumbling. It's been over subscribed and is not ineffective.
    5. Live video is just a gimmick - like many other marketing trends.

    Must have been a slow news day at Forbes.
     
    • Like Like x 1
  3. Yulia

    Yulia
    uix_expand uix_collapse
    New Member

    Joined:
    Jan 11, 2019
    Messages:
    8
    Likes Received:
    0
    Totally agry. Exсept the chatbots - I love them. I think they are really grate in B2C segment.
     
  4. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    1,871
    Likes Received:
    152
    Live chat is good. Chatbots not so.
     
  5. Yulia

    Yulia
    uix_expand uix_collapse
    New Member

    Joined:
    Jan 11, 2019
    Messages:
    8
    Likes Received:
    0
    It is too expensive to have 24/7 contact center, and chatbot can answer simple questions all the time.
     
  6. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    1,871
    Likes Received:
    152
    Except most of them fail to do so.
     
  7. Yulia

    Yulia
    uix_expand uix_collapse
    New Member

    Joined:
    Jan 11, 2019
    Messages:
    8
    Likes Received:
    0
    it depends on content chain (FAQ and answers) - it is a greate amount of work to do to create a good chatbot, but I think it is much faster in its replies and can help in customers support if you have got not 1-2 visitors per day, but 10-50-100 and more.
     
  8. robertdavid

    robertdavid
    uix_expand uix_collapse
    Member

    Joined:
    Jul 3, 2019
    Messages:
    63
    Likes Received:
    1
    The digital marketing rends are following
    a) The competitive marketplace of Facebook Advertising
    b) Quantity VS Quality of content
    c) Link building
    d) Stories are the future of social media
    e) Redefining the market funnel
     
  9. Alex Barnes

    Alex Barnes
    uix_expand uix_collapse
    New Member

    Joined:
    Jul 11, 2019
    Messages:
    25
    Likes Received:
    0
    Digital Marketing is adopting other new technologies, such as

    -Chatbots
    -Programmatic Advertising
    -Video Marketing
    -Email Is Getting More Personalized
    -The Growth Of Micro-Influencers
    -Content marketing personalization
     
  10. VITS USA

    VITS USA
    uix_expand uix_collapse
    Member

    Joined:
    Aug 20, 2018
    Messages:
    516
    Likes Received:
    42
    I agree with Fisicx :) There is nothing new things who is going to impact the market.
     
  11. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    1,871
    Likes Received:
    152
    Just like all the others posting in this thread, these aren't trends. They have all been around for years. Except AI - which isn't going to be a real thing for years. What people call AI is just machine learning - and that's not new either.
     
  12. Chris_Tax

    Chris_Tax
    uix_expand uix_collapse
    Member

    Joined:
    Oct 2, 2011
    Messages:
    192
    Likes Received:
    4
    I do local SEO. I was position six. I increased by position to position two my adding more content to my website
     
  13. Ellen Wilson

    Ellen Wilson
    uix_expand uix_collapse
    New Member

    Joined:
    Aug 23, 2019
    Messages:
    10
    Likes Received:
    0
    Digital marketing trends are following
    a) SEO a/b split testing
    b) Artificial intelligence
    c) Micro-moments
    d) Browser push notifications
    e) Social commerce
     
  14. fisicx

    fisicx
    uix_expand uix_collapse
    Active Member
    Community Liaison 1.0

    Joined:
    Mar 3, 2016
    Messages:
    1,871
    Likes Received:
    152
    @Ellen Wilson
    a) SEO a/b split testing - it's not a trend, people have been doing this for years
    b) Artificial intelligence - AI is still years from being a reality
    c) Micro-moments - OK but not easy to implement
    d) Browser push notifications - Awful and hated
    e) Social commerce - It's not a trend, it been here for a while (and mostly ineffective)
     

Share This Page