Facebook or Instagram ads? Which one is better for online shop promotion

Discussion in 'Growing and Managing a Business' started by philip king, Aug 9, 2019.

  1. philip king

    philip king
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    I'm trying to figure out what's the best way to allocate our social media advertising spending, and I want to hear how to choose to engage as many potential users as possible.
     
  2. fisicx

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    It depends on what you are selling and to whom. It may be that neither of these are the best way to market.
     
  3. overcast

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    Instagram is only good for influencing your branding on people. If you want ads to convert towards your shoppng cart or other sales. then adwords and facebook ads are good.
     
  4. spyindiaanu

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    Now Instagram is in trend for promotions.
     
  5. fisicx

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    Promoting what?
     
  6. spyindiaanu

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    Online Shop Promotion
     
  7. fisicx

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    It might work if you are selling the right stuff (fashion, toys, beauty, collectables)

    But it's unlikely to work for Gym equipment and memberships.
     
  8. VITS USA

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    Both are good platforms but it depends on your product and services which you are offering because you should know about your customer because different social media platforms provides different needs of customers.
     
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  9. Optimaxx

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    Honestly, I believe more in SEO than social media promotions. Because once promotion is stopped then you will end up where you have started.
     
  10. linneasandel

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    In my view, Facebook is one of the best social media platforms for promoting your online shop because people are crazy about shopping and nowadays, most of people are using facebook. When a person sees an attractive product then it engages them towards the services or products.
     
  11. Wisedigital10

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    Facebook owns Instagram and advertises on both platform. If you create a Facebook Ad, it can also be shown on Instagram. Both mediums are visual and are great for ecommerce.
     
  12. Chris_Tax

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    I like Facebook. I have six hundred local contacts and my focus is building relationships.
     
  13. Airam

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    Although many people are recommending Facebook on here, I'd say Facebook is a bit in the past by now. Depends on who your target audience is, but research shows that younger generations overwhelmingly prefer Instagram. Or better yet, TikTok.
     
  14. Dewlance

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    Never tried Instagram but Facebook ads is not useful for me. I spent a lot and hardly got any conversion. Even getting click to website is hard.
     
  15. juydelapena

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    There is actually an option to do both simultaneously. However, I think it depends on your target market, really. Instagram tends to have a younger audience. What's your product?
     
  16. Anthony Constantinou

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    Honestly, facebook gets more connectivity then instagram.
     
  17. fisicx

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    Depends on what you are selling and to whom
     

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