Ensuring continued national dominance in an emerging niche market (roller skates!)

Discussion in 'Growing and Managing a Business' started by cin, Sep 4, 2019.

  1. cin

    cin
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    My wife and I run RollerGirl.ca an online + brick and mortar roller skate shop (roller skates, not inlines) in Canada. We've been in business since 2003 and are the leading retailer of roller skates in Canada (apart from Amazon). The market for recreational roller skating is currently booming. Roller skates are coming back in style. We're looking for ways to catch that emerging market and not be left behind by the possible imminent apparition of new large-investment competitors.

    We currently operate both online (shipping mostly within Canada, but we also have a US and international clientele) and out of our retail store located in a great shopping neighbourhood of Vancouver. Our Canadian competitors are much smaller, they tend mostly to their regional markets as local skate shops. Our biggest competitor online is Amazon.

    We are very well placed for our keywords on Google and have an excessively good reputation both online and by word of mouth within the recreational, roller derby, and trick skating markets.

    We've considered franchising, opening satellite lifestyle stores in key Canadian cities. But as we understand it, we would need to first open a satellite store ourselves and then box the model for resale which may be a little too slow and expensive for our goals.

    What other direction should we look into?

    Cheers!
     
    #1 cin, Sep 4, 2019
    Last edited by a moderator: Sep 5, 2019
  2. VITS USA

    VITS USA
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    In this stage branding is very important as well as you can focus on 360 degree marketing.
     
  3. cin

    cin
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    Thanks. Yes we are pushing our branding very hard, but marketing is proving to be a challenge in this fast evolving landscape. We've done Facebook and YouTube ads. What esle works well to reach active 18 - 55 year old women?
     
  4. fisicx

    fisicx
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    Are you listed on Amazon?
     
  5. cin

    cin
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    We've tried selling on Amazon.ca few years back but it didn't work out. Maybe we should try again, Amazon.ca has gotten a lot more useful (and used) in the past few years. It's still not the same as Amazon.com though
     

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