Many businesses heavily focus on advertising on Google and Facebook, but overlook email marketing. Email marketing continues to perform well year after year. The reason is clear: For ten years in a row, email generates the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth. 1. Email has larger reach. 2. Email delivers your message. 3. Email drives conversions. 4. Email has a higher ROI. 5. Email is the preferred communication channel. 6. Email is an open platform. 7. Email will be around forever.