Do Insert Mailers Work and What Do They Cost?

Discussion in 'Traditional Offline Marketing' started by Aaron Harden, Feb 12, 2019.

  1. Aaron Harden

    Aaron Harden
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    Does anyone have experience with insert mailers? Do you know the cost? My window cleaning business needs better ways to reach potential customers. Insert mailers look interesting and I think they cost like $.03 per mailing. But I've heard that 97% get thrown away unopened. That means my ad costs something like $1.00 per person looking at it. Seems like a direct mail piece might be cheaper and do better. I'm not sure. I look around and see other window cleaning companies using them though.

    Any ideas?

    Aaron,
    Top Notch Windows Seattle
     

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