CSS Layouts Can Make Money

Discussion in 'Search Engine Optimization' started by John1, Jul 6, 2010.

  1. John1

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    Oct 1, 2009
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    If you currently have a table-based layout you should consider converting to a CSS layout. Why? It'll make you money. Simple really. And here's four reasons to explain why:

    Reduced bandwidth costs
    Web pages using CSS for layout tend to have much smaller file sizes than those using tabular layouts. It's not unusual to see reductions of 50% or more in file size when switching from tables to CSS. Smaller file sizes obviously mean reduced bandwidth costs, which for high traffic sites can mean enormous savings.

    A higher search engine ranking
    A CSS-based website will appear higher in the search engine rankings for three reasons:

    1. The code is cleaner and therefore more accessible to search engines
    2. Important content can be placed at the top of the HTML document
    3. There is a greater density of content compared to coding

    A higher search engine ranking means more site visitors, which, provided your website is usable, should lead to an increase in revenue/sales.

    Faster download speed
    You are probably asking yourself, 'A faster download speed will make you money?'. Well, yes. Slow download speed is often cited as one of the biggest usability complaints for websites. A faster download speed therefore leads to increased usability, and a web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielsen23).

    Increase in reach
    The more people you can reach, the more visitors you'll get to your site and the more enquiries or sales you should get. A CSS-based website is compatible with PDAs, mobile phones, in-car browsers and WebTV. Don't underestimate the importance of this: In 2008 alone an estimated 58 million PDAs will be sold (source: eTForecast24) and one third of the world's population will own a wireless device.

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