Creating and living up to your brand promise

Discussion in 'Growing and Managing a Business' started by allcitycleaning, May 20, 2019.

  1. allcitycleaning

    allcitycleaning
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    I ran across this article on building and delivering on a brand promise. It is a good article and says well how important brand promise can be. For my residential cleaning business the brand promise is what sets my company apart. Being a service company where the product is the last worker into your home, this is especially hard to deliver on. However, being able to deliver on the promise is what really sets us apart. Have you considered your brand promise?
     
  2. fisicx

    fisicx
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    Yes, I’ve considered it and rejected it as it’s marketing nonsense.
     
  3. BrightFuture

    BrightFuture
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    Your Brand Promise or Business Promise is the key on which your brand is built. It is the expectation that you must live up to every time anyone has contact with your company and its products or services, whether it be through advertising, buying experiences, or encounters with your staff.

    Many people think that your logo defines your brand, but the fact of the matter is that your Business Promise is what makes people remember your brand. Your logo is part of your brand identity and is very important but it is the Brand Promise that will influence their buying decisions.

    "How can we help you?" is a promise, "Inspired by you" is a promise, "You will never wait in line" is a promise. Promises that you make put your company's reputation on the line and force you to live up to the expectations that you make to your customers. This promise then becomes your mantra to excellence and becomes an attracting force for new business.
     

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