When starting a new company, there is a seemingly endless list of things to be done. One of those is deciding how you want to present your brand to potential customers. Your logo and its colours Most of the time, you’ll first think about a logo. You may want to have just an icon/picture as your logo. You may want your logo to be your name in a fancy font. There are many ways in which you can have your logos, using different styles for different purposes. Since a logo is usually the first point of call in brand identity, you always run a risk that you choose your colours before thinking about what works best for your industry while standing out from your competitors. This is why we design most modern logos in a way that gives you an option to use them all black or reversed out on white. This method gives you the power to put your logo on brilliant, striking imagery, helping your brand tell a story. So remember, the logo shouldn’t rule your brand colours. Think carefully about your colours. If you’re in a rush to get a logo out, keep it black until you have done your research. If you have an existing company with a coloured logo that isn’t working, don’t be afraid to re-brand to colours that work better for you. I still need inspiration. What else can I try? As mentioned before, your brand needs to tell your customers a story about your company. An image can help. That fashionable word “aesthetic” pops up often on social media like Instagram, due to how visual-based the platform is. Try looking at other brands both in and out of your industry, to see what story they are trying to tell you. Do their images have a colour theme? You can also look at Design Seeds. This site lets you browse images via themes and colours. Those images then have colours “picked” out of them to create a colour scheme. Also useful if you’re looking at redecorating your office space!