Actually, Instagram is the best social media for a small business to promote their services or products. Because it allows you to enjoy a higher conversion rate. You know, the people on Instagram always loves to watch new photos, so when you will update a picture of your product, people won’t be bothered by it. Rather they will show interest and go further to check it out. Besides, Instagram doesn’t cost a fortune to make the best use of it. Unlike Facebook, YouTube and Twitter, you can easily promote your services without launching any expensive ad campaign. All you just have to do is to collect build up your page and collect some followers to it. And once you have enough followers, you will continue getting further followers through sharing and search results. So it’s actually effective for a small business.