Hi, I am getting ready to launch my site full fledge. I've already starting with the marketing, with just articles so far. I've noticed my competitors don't run ads on Adwords. My website is very niche based could that be why? I'm also wondering what are the best ways to promote my site? The prices for my products are very sensitive. so all my competitors charge relatively the same, how do i get customers to buy from my store? Free shipping isn't an option. Any and all of ur ideas would greatly appreciated! Thanks.