Social Media Optimisation is one of important SEO topic and widely used by most of the online business holders to promote their business. 1) Social Marketing greatly helps in building brand awareness. It helps you to target the audiences and engage them in the website's products or services. You get a wide opportunity to showcase your products and services to all the online users. 2) Social Media Marketing is free of cost. It just requires your efforts and quality content to be written about your business so that users actually feel interested to visit your website and view your services/products. 3) It greatly helps you in improving website traffic. If you post in business related forums or groups you will get genuine customers who will actually increase your sales and conversion rate. With the increased traffic, your website is likely to rank in top search results as crawlers will look at the site with some important and ranking content. 4) Social Media is accessible 24/7. So any day , anytime you can share news, updates, images regarding your business. Since these is the most used medium in today's generation, you might get customer anytime in a day. 5) Social media websites also help small businesses in providing service to their customers. These networks enable one-to-one interaction and acts as conversation channels and this help in communicating directly with visitors/customers and resolve their queries as soon as possible.