Are Corporate Printed Brochures still Relevant in 2019?

Discussion in 'Traditional Offline Marketing' started by Simon Lewington, Aug 7, 2019.

  1. Simon Lewington

    Simon Lewington
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    We live in a rapidly changing digital age where more and more marketing is based online. We watch TV programmes when we want to, not when the TV stations schedule them. Banking is done online; books are downloaded and we don’t buy CDs or DVDs any more either.

    So, in 2019 are printed brochures still a critical communications tool?
    Marketing specialists and business coaches across the world still agree that a company brochure is a very powerful marketing tool. As Daniel Priestley put it in his book, oversubscribed – “Every company needs a colour brochure”.

    I want to know if you think that Corporate brochures are still relevant in 2019?
     
  2. fisicx

    fisicx
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    Do you have one?
     
  3. linneasandel

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    Marketing specialists and business coaches across the world still agree that a company brochure is a very powerful marketing tool. The act of creating a brochure forces the team to clarify the key features of their offer, their points of difference and the benefits a client will receive.
     
  4. fisicx

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    Do you have one @linneasandel?

    I never had one and can’t remember the last time I even looked at one.

    I get catalogues through the post but these aren’t corporate brochures.
     
  5. overcast

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    Why not? Many corporate do have events and they may have to do printed brochure in those places.
     
  6. Cecilia

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    Well everyone says offline marketing is dead, but it depends on your caption, if you create a flyer for a food business and your caption is mcguiver grills and kitchen and it is the usual typical flyer with pictures of food items, i don't think it is going to catch anybody's attention, you need to try out something completely different entirely. conventional means of communication cannot work in this 21st century. you need to try advert captions that will appeal to the potential customer. something like try our new vegetarian burger, try our new organic mushroom burger or try our hemp foods and hemp seeds, people are much more enlightened these days and can relate to intelligent offers even more than sale offers, we are witnessing the proliferation of so many discount offers and promo offers and i think you may need to step up your overall promotional marketing strategy.
     

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