I was really hoping to get some help from you folks about this issue. My company is now starting to look at a new venture of selling running equipment. However, the product we are training our attention is on trainers. But this market is really competitive. I am really in a jam now. Do I compete in a market with a high search volume but higher competition or do I go for a market with a not so high search volume and lower competition? I really can’t figure it out. What are your opinions on this?